Nicki Minaj & Hilfiger tapped Blueprint Global Group along with Courtside Marketing Group to market the launch of Nicki Minaj’s highly anticipated new clothing line within the urban market.
Blueprint Global Group & Courtside Marketing Group secured a media partnership with Revolt TV to reach the masses. REVOLT is focused on expertly curating the best of the best in music and engaging youth in social conversation – on-air, on-line, on-demand. The multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming.
Nicki Minaj’s new clothing line was promoted to over 50 million young adults through television, digital properties, social and mobile.