Nicki Minaj

 

Situation:

Nicki Minaj & Hilfiger tapped Blueprint Global Group along with Courtside Marketing Group to market the launch of Nicki Minaj’s highly anticipated new clothing line within the urban market.

 

Tactics:

Blueprint Global Group & Courtside Marketing Group secured a media partnership with Revolt TV to reach the masses. REVOLT is focused on expertly curating the best of the best in music and engaging youth in social conversation – on-air, on-line, on-demand. The multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming.

 

Results:

Nicki Minaj’s new clothing line was promoted to over 50 million young adults through television, digital properties, social and mobile.

Contact Us

(646)531-6698

ky@blueprintglobalgroup.com