NFL Player Russell Okung Foundation

Situation:

NFL lineman, Russell Okung, started a non-profit organization to help expose at-risk youth to technology and give teenagers the tools and mentorship they need to succeed.

Tactic:

For three years Blueprint Global Group produced charity-centered events including youth football camps, and celebrity receptions to actively engage youth and to increase support of the organization through fundraising and awareness campaigns.

Result:

The Russell Okung Foundation exposed over 2500 youths to careers in technology and education resources. The charity events managed to raise over $250,000 to support the foundation’s mission and vision. The foundation garnered local and national press as well as cross-branding partnerships to help further their mission to expose at risk youth to technology.